Catching Up: AI Confidence for Legal BD & Marketing

By Odette Hutchinson

You're not behind with AI. You've been too busy winning pitches and supporting partners to start.

If you work in business development (BD) or marketing in a UK law firm and are being asked to drive revenue, show commercial impact and support AI adoption - while still running pitches and managing a full workload - this practical, one-hour "workshop in a book" is for you.

Catching Up: AI Confidence for Legal BD & Marketing is for BD managers, marketing professionals and firm-wide BD directors who want to use AI purposefully: not as a buzzword, but as a practical tool for pitches, proposals, client intelligence, thought leadership and relationship management.

No technical background required. No expectation of a big in-house tech team. No hype about tools that promise everything.

What's inside
Seven short chapters, each with a practical exercise built around real legal BD and marketing work, plus a full prompt library and reference guide.

You will learn: Why most UK law firm AI investment is generating no measurable BD ROI - and what that means for your functionWhat generative AI is and how it applies specifically to BD and marketingTen BD and marketing use cases ordered by commercial impact and partner credibility, from client briefings and cross-sell preparation to thought leadership, pitch introductions and RFP responsesA five-part prompt formula applied to legal BD tasksHow to use AI to build partner credibility and shift from reactive to proactive commercial intelligenceHow to use AI responsibly in a legal context: SRA considerations, client instructions and firm data policiesA complete prompt library for pitches, proposals, client intelligence, thought leadership, directory submissions and more.

Who it's for
BD and marketing professionals in UK law firms at any level - from coordinators building skills to BD directors shaping firm-wide capability - who want a practical, honest guide to using AI in ways that demonstrably improve commercial outcomes.

The research behind it
This edition draws on the Passle Cross-Selling & AI in Legal Marketing Survey 2025, the Actionstep UK Midsize Law Firm Priorities Report 2026, the Thomson Reuters Institute's AI research and Wolters Kluwer's Future Ready Lawyer Survey 2026.

• Format: Paperback
• Language: English
• ISBN: B0H4D2YVC5
• ISBN13: 9798180246837
• Release Date: June 2026
• Publisher: Independently Published
• Length: 68 Pages
• Weight: 0.17 lbs.
• Dimensions: 0.2" x 5.0" x 8.0"