Catalog Copy That Sizzles

by Herschell Gordon Lewis

Herschell Gordon Lewis is known for his copywriting prowess and this book is a guide to writing catalogue copy. This description may be from another edition of this product.

• Format: Hardcover
• Language: English
• ISBN: 0844224472
• ISBN13: 9780844224473
• Release Date: November 1999
• Publisher: McGraw-Hill Companies
• Length: 272 Pages
• Weight: 1.75 lbs.
• Dimensions: 1.0" x 7.6" x 9.5"

Customer Reviews

Helped me write MUCH BETTER descriptions

I had to read this book for work. The author suggests reading one chapter a day, which is pretty much how I did it, with one exception.I found the material to be much easier to digest when I read it only one chapter a day. I wasn't bombarded with all of this new stuff that I had to remember and implement into my descriptions.Having all of the pictures really helped because it illustrates the points that the author is trying to get across.I suggest keeping the book close by when your brain just goes to mush and you can't think of the benefit of this gadget. Reread Appendix A and try to answer the 20 questions in there. It will help you come up with something.If your description just doesn't make much sense or parts are out of order and you can't figure out why, reread Appendix B, it have all of the "rules" the author presented in the book with a brief explanation of each.

A copywriter's resource that really sizzles!

Very helpful! Typical of many books written by veteran admen, the text is broken up into bite-sized chunks with snappy headlines, but in this case the format serves the message well. Lewis' tone is chatty and informative, there are lots of good ad examples, and best of all, each chapter begins with a brief writing assignment. I found it a valuable resource.