This book provides insight and a framework for the implementation of proven Casino Marketing concepts in use in the gaming industry. Casino Marketing 101 addresses such topics as Marketing department... This description may be from another edition of this product.
Format:Hardcover
Language:English
ISBN:094282847X
ISBN13:9780942828474
Release Date:June 2002
Publisher:Institute for the Study of Gambling and Commercial Gaming, College of Business Administration, University of Nevada, Reno
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