Contemporary Strategy Analysis, Cases

by Robert Morris Grant and Robert M. Grant

Book Overview

This popular casebook is now available in a more compact and updated edition. In response to requests from instructors and students for cases that require less reading time, all the cases are shorter... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 1405124083
• ISBN13: 9781405124089
• Release Date: February 2005
• Publisher: Wiley-Blackwell
• Length: 392 Pages
• Weight: 2.05 lbs.
• Dimensions: 0.8" x 7.4" x 9.7"

Customer Reviews

Nice work by Grant and Neupert

I use Cases in Contemporary Strategy Analysis in my Capstone course (final course) for my MBA graduate students. It provides them with excellent insight into corporate decision making and strategic planning processes. The case studies are interesting and rich for discussion. My only criticism is the world of business is so fast paced. I would have like to see an internet site or CD ROM with more current information on the companies. Many of the organizational case studies were dated 1998. A myriad of financial, economic, marketing, and strategic changes occurred since the printing of the text. Overall, I recommend the book for textbook use.