Cases on the Resurgence of Emerging Businesses

Bys: Saluja, Shefali, Kulshrestha, Dhiresh, Sharma, Sandhir

Book Overview

"This book will strengthen the research in the following fields: 1. Understanding the culture, expectations, and priorities of customers within a country when taking the business into emerging markets. 2. Establishing strategies for the business managers in guiding a business to success. 3. Boosting the creator's economy keeping a special focus on the recent trends in the businesses"--

• Format: Paperback
• Language: English
• ISBN: 1668484897
• ISBN13: 9781668484890
• Release Date: June 2023
• Publisher: IGI Global
• Length: 344 Pages
• Weight: 1.76 lbs.
• Dimensions: 0.7" x 8.5" x 11.0"