Skip to content
Scan a barcode
Scan
Hardcover Cases on Born Globals Book

ISBN: 1803924403

ISBN13: 9781803924403

Cases on Born Globals

Cases on Born Globals brings together a wealth of case studies covering a range of industries and countries on emerging firms known as 'Born Globals' that seek to enter international markets immediately upon creation. Bringing together 11 key cases, Erik Rasmussen highlights how these firms have been increasing in number over the last 20 years. He further explores the speed of their growth, the challenges experienced and likely future prognoses. The book also discusses whether early internationalisation could be advantageous to entrepreneurial firms by linking up to other more prominent firms and thereby creating a greater reach for the newly-created firms. Key Features: Broad span of cases with global reach Showcasing different themes of Born Global research Discussion questions and assignments provided, together with further reading Providing expert guidance on how to apply theoretical concepts and models, this will be an excellent resource for teachers and students of international entrepreneurship, internationalisation and international business.

Recommended

Format: Hardcover

Temporarily Unavailable

We receive fewer than 1 copy every 6 months.

Customer Reviews

0 rating
Copyright © 2025 Thriftbooks.com Terms of Use | Privacy Policy | Do Not Sell/Share My Personal Information | Cookie Policy | Cookie Preferences | Accessibility Statement
ThriftBooks ® and the ThriftBooks ® logo are registered trademarks of Thrift Books Global, LLC
GoDaddy Verified and Secured