A selection of 43 cases that cover the major current issues in strategic management. Nearly half the cases involve international or multinational companies, and global competition is a major recurring... This description may be from another edition of this product.
It doesn't matter that this is a case studies book. Though you don't anything about strategy, you will learn strategy through an entertaining reading. It shows a lot of cases studies, with detailed information about the strategies followed by some industries: Computers, Japanese Bear, Automotive, etc. It's a great choice!
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