Cases in Marketing Management

By Kenneth L. Bernhardt and Thomas C. Kinnear

Book Overview

A marketing case book for use where Harvard length cases are not appropriate. Each case is designed to fit into a specific section of a course in Marketing Management. A typical case length is 15-30... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 0256189099
• ISBN13: 9780256189094
• Release Date: December 1994
• Publisher: Irwin Professional Publishing,U.S.
• Weight: 0.75 lbs.