Cases In Marketing Management

By Ralph L. Westfall

Book Overview

Cases in Marketing Management is a comprehensive book that provides a range of case studies and analyses in the field of marketing management. Authored by Ralph L. Westfall, this book is designed to... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 1258386232
• ISBN13: 9781258386238
• Release Date: June 2012
• Publisher: Literary Licensing, LLC
• Length: 570 Pages
• Weight: 1.66 lbs.
• Dimensions: 1.2" x 6.0" x 9.0"