Cases in Consumer Behavior

By Martha R. McEnally

This book is made up of short, medium, and long decision oriented and analytical cases that help explain consumer behavior. Most cases feature a real, live (but disguised) person-- and none of the... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 0130665592
• ISBN13: 9780130665591
• Release Date: January 2001
• Publisher: Pearson College Div
• Length: 55 Pages
• Weight: 0.35 lbs.
• Dimensions: 10.8" x 0.3" x 8.3"