Cases in consumer behavior

By Hale N. Tongren

This work aims to help the reader understand consumer behaviour through case analysis. It shows how to define the central problem of a case, avoid pitfalls and use quantitative information to develop qualitative relationships.

• Format: Paperback
• Language: English
• ISBN: 0131163442
• ISBN13: 9780131163447
• Release Date: January 1991
• Publisher: Prentice Hall
• Length: 290 Pages
• Weight: 0.91 lbs.
• Dimensions: 0.5" x 7.0" x 9.2"