Cases in Alliance Management: Building Successful Alliances

By Miche L J J Kelly, Jean-Louis Schaan, Michexe1l J. Kelly, et al.

Drawn from best practices, this casebook provides a practical road map and real-life case studies to help students develop the necessary skills to design, negotiate, and manage domestic and international alliances. Editors Jean-Louis Schaan and Miche l J. Kelly have organized this book around the four major phases in the alliance formation and management process-strategic rationale, partner selection, negotiation, and implementation.

• Format: Paperback
• Language: English
• ISBN: 141294029X
• ISBN13: 9781412940290
• Release Date: September 2006
• Publisher: Sage Publications, Inc
• Length: 336 Pages
• Weight: 1.35 lbs.
• Dimensions: 0.8" x 7.4" x 9.1"