Cases in Advertising Management

By Donald W. Jugenheimer and Larry D. Kelley

Book Overview

Features actual real-life cases that reflect various trends in the advertising and promotion industry, with a strong emphasis on digital media and integrated marketing communications. This book covers such topics as financial management, business planning, strategic planning, budgeting, human resource management, and managing change.

• Format: Paperback
• Language: English
• ISBN: 0765622610
• ISBN13: 9780765622617
• Release Date: April 2009
• Publisher: Routledge
• Length: 144 Pages
• Weight: 0.65 lbs.
• Dimensions: 0.5" x 7.4" x 8.9"