Cardiff City: Rebranded: A Tale of Bluebirds and Red Dragons

By Scott Johnson

A gripping tale of football, finance, and fan loyalty tested to its limits.

Cardiff City: Rebranded unveils the tumultuous story of a proud football club's controversial transformation. When flamboyant owner Vincent Tan changed Cardiff City's colors from blue to red, he ignited a firestorm of fan outrage. This is the real story of what happened from the beginning to the end of an unwanted rebrand of a proud football club.

Explore the clash between tradition and ambition as the club navigates a first-ever promotion to the Premier League and subsequent relegation. Through firsthand accounts from supporters, players, and club insiders, discover the deep emotional impact of this unprecedented decision. Perfect for football enthusiasts and anyone fascinated by the intersection of sports, business, and fan culture.

• Format: Paperback
• Language: English
• ISBN: 1785312138
• ISBN13: 9781785312137
• Release Date: January 2017
• Publisher: Pitch Publishing
• Length: 288 Pages