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Capturing Campaign Effects
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Capturing Campaign Effects 0472069217 Book Cover

Capturing Campaign Effects

Edition Description

Capturing Campaign Effects is the definitive study to date of the influence of campaigns on political culture. Comprising a broad exploration of campaign factors (debates, news coverage, advertising, and polls) and their effects (priming, learning, and persuasion), as...

Edition Details
Format:Paperback
Language:English
ISBN:0472069217
Format: Paperback
Condition:
$
41.59
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