Capter les tendances- Observer le présent, anticiper l'avenir: Observer le présent, anticiper l'avenir [French]

By Dominique Cuvillier

Back to the roots... the crisis has changed the priority of companies the message being preached is now a return to fundamentals: seize, spot trends and capture weak signals that are out there and today make sense. This non-specialised book presents a method conceived as a driving license of the future: Clean the windscreen, the only way to see what's ahead; check the rear view mirror so as not to forget the past; press down on the accelerator to stay ahead of the competition. The right use of trends and of forecasting are the threads that run through this book, intended for those in companies that decide. It is sprinkled with concrete examples taken from all sectors of activity. The author provides an analytical grid to enable those that decide to study the potential of a trend in function of the company and the weak signals.

• Format: Paperback
• Language: French
• ISBN: 2100570102
• ISBN13: 9782100570102
• Release Date: March 2012
• Publisher: DUNOD
• Length: 224 Pages
• Weight: 0.59 lbs.
• Dimensions: 8.5" x 0.5" x 5.5"