Can't Wait Til Monday Morning: Syndication in Broadcasting

By Marvin A. Kempner

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• Format: Hardcover
• Language: English
• ISBN: 0944957730
• ISBN13: 9780944957738
• Release Date: January 1998
• Publisher: Rivercross Pub
• Length: 314 Pages
• Weight: 1.55 lbs.
• Dimensions: 9.5" x 1.3" x 6.5"

Customer Reviews

Wonderful contribution to broadcast history

Marve Kempner's book is a wonderful contribution to the history of broadcasting. It documents the origins of the business of radio and television syndication in an immensely entertaining and engrossing manner. While many people understand the syndication business today, few know how it started. When you pause to ask yourself. "Who ever thought that would work in broadcasting ? " the answer, on many occasions, is Mr. Kempner

A Valuable contribution to broadcast syndication history

Marv Kempner. 'Can't Wait Till Monday Morning'. New York: Rivercross Publishing Inc.: 1998.This book is both a study of the world of syndication in radio and televison and an interesting tale of one man's career in this Byzantine industry. It shows the complex and every changing network of inter personnel relations which are involved in the creation and marketing of syndicated programs along with the roller coaster ups and downs which can characterize a syndicated endeavor. In a sense the instability which the book documents for this aspect of the broadcast industry as early as 1947 may be precursor for all industry today where downsizing, world markets, and rapid technological innovation have destroyed the concept of a fixed career, long product cycles and stable patterns of behavior. The chapter on "Barter" is of particular interest as it shows how excess capacity in product is exchanged for excess capacity in broadcast advertising time and syndicated products making for a more generally efficient economic arrangement among all the players in this volatile game.The book will become required reading for my course in Media Systems in Modem Society as it is the only study I know of syndication and I would recommend it to anyone who wants to understand the broadcast business of today and the nature of our world tomorrow.Professor Richard Maisel PhDDepartment of SociologyNew York University

Birth of Broadcast Syndication

"Marv Kempner's "Can't Wait Till Monday Morning" is a wonderful romp through Television's years of discovery and experimentation. It is an easy to read diary that pulls no punches and goes right to the jugular, hitting on the trials and tribulations of television syndication. Marv has chronicled the elation and frustrations of giving birth to ideas and watching them evolve through the corridors of America's broadcast stations. It is an important read for anyone who has put their big toe in the muddy waters of the business of television." Ave Butensky, President TVB