Can't Hold Me Back: My Life Growing Up Brown in America

By Atul 'DJ' Sardana

Can't keep the brown down . . .

Atul "DJ" Sardana lives by two codes: "Ride or Die," meaning he will stand by family, friends, colleagues, and coworkers through thick or thin. The other is "Can't Keep Me Down," which is handy when your day job is all about sales in the super-competitive auto industry.

How he got to be one of the industry's top sales performers is what this book is all about. A first-generation Indian American, DJ understood early on that life was going to be tough. He confronted bigotry and bullying in school; learned the meaning of hard work in his father's grocery store; discovered his sales and entrepreneurial style as a deejay; felt the joy of marrying his high school sweetheart; fought to reconcile his parents' ethnic family values (including arranged marriage) with that of America's more diverse, dynamic, and dazzling culture; and endured the head-spinning heartache when he lost jobs, despite being recognized as one of the car industry's top salesmen.His secret to success is in his codes, belief in himself, and his love for life. Can't Hold Me Back is the story of DJ's extraordinary journey. And in an ever-changing and sometimes irrational industry (and world), DJ offers all of us just the right tonic of inspiration and guidance.

"DJ is an accomplished sales leader. He brings an upbeat, confident, and professional style to everything he tackles."
-Steve Stauning, author of The 30,000-Pound Gorilla in the Room and Ridiculously Simple Sales Management; Founder, Stauning Solutions Group

"DJ's determination and unrelenting efforts have created deals and landed sales when others would have long since given up."
-Rob Stoesser, Vice President, OEM Relations

"DJ's story is inspiring and relatable to all who have battled adversity to find success. I highly recommend this book to anyone that is looking to up their game."-Joel Lalgee, Founder, Headhunter Mediawww.cantholdmeback.com

• Format: Paperback
• Language: English
• ISBN: B08R4BHWC9
• ISBN13: 9798585398414
• Release Date: December 2020
• Publisher: Independently Published
• Length: 206 Pages
• Weight: 0.54 lbs.
• Dimensions: 0.4" x 5.5" x 8.5"