Candidate-Centered Campaigns: Political Messages, Winning Personalities, and Personal Appeals

By Brian Arbour

The book discussed how contemporary political campaigns are increasingly sensitive to candidate-centered appeals, analyzing the strengths and weaknesses of their own candidate to determine how their personalities, backgrounds, and likability and background fit into a campaign narrative, theme, and issue agenda.

• Format: Hardcover
• Language: English
• ISBN: 1137398604
• ISBN13: 9781137398604
• Release Date: July 2014
• Publisher: Palgrave MacMillan
• Length: 204 Pages
• Weight: 0.85 lbs.
• Dimensions: 0.7" x 5.5" x 8.5"