
The focus of this book is political management: the tactics, strategy, and techniques used by the campaigns and outside interests trying to influence the presidential campaign of 2012. Combining perspectives from applied politics and political science, the book is written...

In this important and timely volume, Dennis W. Johnson has assembled an outstanding team of political scientists and political professionals to examine one of the fiercest and most closely fought presidential elections of our time. Like its predecessor, Campaigning for President...