Campaigning for President 2012: Strategy and Tactics

By Dennis W. Johnson

Book Overview

The focus of this book is political management: the tactics, strategy, and techniques used by the campaigns and outside interests trying to influence the presidential campaign of 2012. Combining perspectives from applied politics and political science, the book is written by individuals with broad experience in presidential politics and campaigning.

• Format: Paperback
• Language: English
• ISBN: 0415843006
• ISBN13: 9780415843003
• Release Date: August 2013
• Publisher: Routledge
• Length: 296 Pages
• Weight: 0.83 lbs.
• Dimensions: 0.7" x 5.7" x 8.7"