Buyers and Borrowers: The Application of Consumer Theory to the Study of Library Use

By Charles D. Emery and Peter Gellatly

Learn how to apply the concepts of repeat buying to the investigation and analysis of library use. This new book takes a practical approach to some long-standing and significant problems that librarians are continually called upon to address, such as
- Is the library reaching its target audience?
- What do shifts in use patterns reflect?
- How often can users be expected to visit the library on the average?
- Can users be identified by category by the way they use the library?
Author Charles D. Emery takes a close look at some methods which can be used to answer these questions accurately.

• Format: Hardcover
• Language: English
• ISBN: 1560241837
• ISBN13: 9781560241836
• Release Date: December 1992
• Publisher: Routledge
• Length: 188 Pages
• Weight: 1.05 lbs.
• Dimensions: 0.8" x 6.2" x 8.8"