Buyer/Consumer Information Processing

by Michael L. Ray

This volume, the first to deal with the study of consumers' and buyers' mental processing of information prior to choice, brings together thirty-one marketing specialists from industry and various universities. Their diverse and valuable contributions in the general areas of information search, initial processing, and central processing do much to advance a relatively new field of marketing study. New directions for needed research are also indicated.

Originally...

• Format: Paperback
• Language: English
• ISBN: 0807896896
• ISBN13: 9780807896891
• Release Date: January 2011
• Publisher: University of North Carolina Press
• Length: 440 Pages
• Weight: 1.41 lbs.
• Dimensions: 1.0" x 6.0" x 9.0"