Buyer Steps: A 21st Century Marketing Approach Based On The B2B Buyer's Point Of View

by John W. Ryan

21st century B2B buyers have expectations that must be met or they will ignore providers in a world they rule with too many choices and too little time. Buyers are the reason provider companies get to... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 1460988612
• ISBN13: 9781460988619
• Release Date: July 2011
• Publisher: Createspace Independent Publishing Platform
• Length: 322 Pages
• Weight: 0.70 lbs.
• Dimensions: 0.7" x 5.0" x 8.0"