Buyer Behaviour Towards Price and Quality

by P. Ashok Kumar

Buying Behaviour is the decision process and acts of people involved in buying and using products. The perception of the most consumers is that the relatively high price is a sign of good quality. A popular belief is: "you get for what you pay for". Therefore consumers tend to believe that high price is an indicator of better quality. Although many studies conducted on price - quality relationship have supported this belief, it is necessary to find...

• Format: Paperback
• Language: English
• ISBN: 3838356934
• ISBN13: 9783838356938
• Release Date: January 2012
• Publisher: LAP Lambert Academic Publishing
• Length: 96 Pages
• Weight: 0.33 lbs.
• Dimensions: 0.2" x 6.0" x 9.0"