Butting In - An Ad Man Speaks Out

By Milton H. Biow

The admen who had to compete against Milton H. Biow remember him well -- with respect and a twinge of terror; those who worked with him remember The Biow Company with mixed emotions -- mostly affection and nostalgia. Mr. Biow's book, probably the first to be written by a successful adman who is no longer in the business, is not a textbook, nor a pitch for new accounts. It's a frank, personal book, drawn from an extraordinary career in advertising, written with humility and humor in Biow's highly individual style. He expresses principles and points of interest fom the unorthodox to the sublime -- on writing copy, choosing media, running an agency, getting along with clients, and, from the other wide, how to get along with the agency.

• Format: Hardcover
• ISBN: B000XN0KCM
• Release Date: January 1964
• Publisher: Doubleday
• Length: 250 Pages
• Weight: 1.20 lbs.