Butterfly Effect for Business: How small changes can lead to big profits

By Ash Navabi and Raul Basaraba

Over the last twenty years, there has been the rise of a science called "behavioral economics."Now, when most people hear the word "economics", their eyes glaze over. They might think of guys in suits talking about unemployment on the news, or a boring professor drawing supply and demand graphs.This book promises to be unlike what your professors or the fast-talking TV fat cats you imagine. This book promises results.Now, what exactly is behavioral economics? Basically, it's the science what influences how people perceive value.Will this book be useful to you? Well, do you think you're providing a valuable good or service to your customers?Guess what: if customers aren't buying what you're selling, it's simply because they don't think about your business as being valuable to them.But here's some good news: you can change people's minds.And here's even better news: changing people's minds doesn't have to cost you a single penny you weren't going to spend anyway.What exactly does that mean? Grab a copy and find out!

• Format: Paperback
• Language: English
• ISBN: 1973366606
• ISBN13: 9781973366607
• Release Date: November 2017
• Publisher: Independently published
• Length: 35 Pages
• Weight: 0.20 lbs.
• Dimensions: 9.0" x 0.1" x 6.0"