Business with a Conscience: What Happens When Corporate Power Meets Social Mission

By Kevin J Harrison

Justice in a Pint: The Rise, Resistance, and Fall of Ben & Jerry's Social Mission tells the untold story of how two kids from a Vermont gas station turned a $5 ice cream course into one of the world's most beloved-and most radical-brands. From funky flavors like Cherry Garcia and Phish Food to bold stands on climate change, racial justice, and human rights, Ben Cohen and Jerry Greenfield built more than a company. They built a movement. But when corporate giant Unilever acquired Ben & Jerry's in 2000, promising to protect its independence and values, the clash between activism and capitalism began. This book traces that struggle in full: The idealistic beginnings of a counterculture brand. The battles inside Unilever as the ice cream makers fought to keep their voice. The political firestorm over Israel/Palestine, Trump-era censorship, and abortion rights. Jerry's heartbreaking resignation in 2025 and Ben's continued protests in the streets. The broader question of whether any business can stay true to its mission under corporate ownership. Blending business history, political drama, and cultural commentary, Justice in a Pint is both a cautionary tale and a call to action. It challenges entrepreneurs, activists, and consumers to ask: Can companies truly put values over profits-or will capitalism always melt the mission away?

• Format: Paperback
• Language: English
• ISBN: B0FRNC5VT9
• ISBN13: 9798265968463
• Release Date: September 2025
• Publisher: Independently Published
• Length: 68 Pages
• Weight: 0.23 lbs.
• Dimensions: 0.1" x 6.0" x 9.0"