Business to Business Marketing Management: A Global Perspective

By Jim Blythe and Alan S. Zimmerman

Book Overview

Business to Business (B2B) markets are considerably more challenging than consumer markets and demand a more specific skillset from marketers. This textbook takes a uniquely international approach to this complex environment, the result of an international team of authors and real-life cases from across the globe.

• Format: Paperback
• Language: English
• ISBN: 036775794X
• ISBN13: 9780367757946
• Release Date: December 2021
• Publisher: Routledge
• Length: 520 Pages
• Weight: 1.87 lbs.
• Dimensions: 1.1" x 6.7" x 9.6"