Business to Business Marketing Management: A Global Perspective

Bys: Zimmerman, Alan, Blythe, Jim, Tzempelikos, Nektarios

Leveraging its distinctive global perspective on the B2B marketing environment, the 5th edition of this well-regarded textbook provides readers with essential strategies for navigating the increasingly borderless world of B2B marketing today.

Comprehensive and readable, it is ideal for advanced undergraduate and postgraduate students.

• Format: Hardcover
• Language: English
• ISBN: 1003863302
• ISBN13: 9781003863304
• Release Date: March 2026
• Publisher: Routledge
• Length: 542 Pages
• Weight: 2.39 lbs.
• Dimensions: 1.2" x 6.7" x 9.6"