Business to Business Marketing

by Joseph Giglierano, Robert Vitale, Waldemar Pfoertsch

Book Overview

Written from a highly practical perspective, Business to Business Marketing aims to help students with limited marketing experience understand the concepts in business-to-business marketing. KEY... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 0136058280
• Release Date: July 2010
• Publisher: Pearson
• Length: 552 Pages
• Weight: 1.95 lbs.
• Dimensions: 9.1" x 1.1" x 7.0"