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Business & Investing Books > Marketing & Sales Books > Business-to-Business Marketing: A Strategic Approach
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Business-To-Business Marketing: A Strategic App... 0803959648 Book Cover

Business-To-Business Marketing: A Strategic App...

By , ,
Edition Description

Thoroughly updated, this much anticipated new edition provides students with a comprehensive, state-of-the-art view of industrial marketing. With a focus on strategic thinking and acting, the authors examine the distinct challenges of the business-to-business marketplace...

Edition Details
Format:Hardcover
Language:English
ISBN:0803959648
Format: Hardcover
Condition:
$
264.00
50 Available
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