Business-To-Business Marketing: A Step-by-Step Guide

By Ray Wright

Offering the reader a clear, cogent understanding of B2B marketing, this book is designed specifically to explain the nuances of this sub-discipline. With a wealth of local and global case studies,... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 0273646478
• ISBN13: 9780273646471
• Release Date: September 2003
• Publisher: Ft Pr
• Length: 522 Pages
• Weight: 2.28 lbs.
• Dimensions: 9.5" x 1.3" x 7.5"