So, what is the other way? Instead of concentrating on growing your business, why not concentrate on improving your business and streamlining the business process? Why you ask, well simple, if the business has more efficient process the bottom line is increased straight away, if business process is improved and quality is raised then the business grows organically, better businesses attract better business. Now you have a business where your customers act as your sales team, customer come to you. In this book I explain exactly what ISO and British standards are, how to truly adopt them in your business and how by doing so your business will naturally grow without spending a fortune. Although this book is predominantly about British Standards and how they can improve your business I also look at sales and marketing and how changing your thought process will make your business become bigger and stronger all round.
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