Business Strategy Tools: The Boston - BCG Matrix

By Claudia Lane

The Boston Consulting Group (BCG) Matrix, often referred to as the BCG Matrix, The Boston Matrix, or Growth-Share Matrix, is a strategic management tool used to analyze and categorize a company's product portfolio based on two key variables: market growth rate and market share. It was developed by the Boston Consulting Group in the early 1970s and has since become a widely used framework for making strategic decisions about a company's product offerings.

• Format: Paperback
• Language: English
• ISBN: B0CCCXFFCM
• ISBN13: 9798853709690
• Release Date: July 2023
• Publisher: Independently Published
• Length: 156 Pages
• Weight: 0.48 lbs.
• Dimensions: 0.3" x 6.0" x 9.0"