Business Strategy in the Online Industry: Market and Network Strategy in Multi-Layered Industries

By Christian G. Ttsch and Christian Göttsch

Christian Göttsch lays out the structural setting and the predominant mechanisms underlying the online industry and identifies its enduring economic principles for business strategies.

• Format: Paperback
• Language: English
• ISBN: 3824473186
• ISBN13: 9783824473182
• Release Date: January 2001
• Publisher: Deutscher Universitatsverlag
• Length: 323 Pages
• Weight: 0.90 lbs.
• Dimensions: 0.7" x 5.8" x 8.3"