Business strategy and policy

By Garry D. Smith and Bobby G. Bizzell

Book Overview

A text on business strategy and policy, organized around a strategic planning framework, describing various theories and how an appropriate strategy is chosen, implemented and controlled. There is an... This description may be from another edition of this product.

• Format: Hardcover
• Language: English
• ISBN: 0395369460
• ISBN13: 9780395369463
• Release Date: January 1988
• Publisher: Houghton Mifflin
• Length: 1006 Pages
• Weight: 3.95 lbs.