Business Strategies for Magazine Publishing: How to Survive in the Digital Age

By Mary Hogarth

Book Overview

Business Strategies for Magazine Publishing explores ways to create financially sustainable publications by drawing on lessons from the history of successful magazine brands and analysis of possible futures for the industry.

• Format: Paperback
• Language: English
• ISBN: 113820577X
• ISBN13: 9781138205772
• Release Date: April 2018
• Publisher: Routledge
• Length: 176 Pages
• Weight: 0.70 lbs.
• Dimensions: 0.4" x 6.1" x 9.2"