A guide for entrpreneurs. Beginning with testing the business idea, then exploring the steps involved with raising capital, managing cash, setting up financial controls, and establishing company... This description may be from another edition of this product.
I recently started a very successful business. This handbook was invaluable to me in getting started. Therefore, I would like to reccommend this book to others and correct a statement made by Mr. Doty in his review on this page. Mr. Doty objects to the sparse style, and he is entitled to that opinion. However, as his example he unfairly implies that the section on The Business Plan consists only of four sentences, when in reality that section is five pages. With that statement he denigrates the whole book.The term "handbook" in the title connotes brevity and lack of great detail. Clearly it was not intended to be a textbook. As a handbook, it gives what it promises. Mr. Doty would be well advised to read more carefully, and not to make misleading statements in online reviews based on a cursory perusal.
Clear and Concise
Published by Thriftbooks.com User , 25 years ago
This may not be the textbook for the seasoned entrepreneur, but, for the novice considering starting a business for the first time, it is an easy-reading guide to the important issues that need to be addressed if the venture is going to be successful. Congratulations to the author on a clear and concise approach to a complicated subject!
Excellent resource!
Published by Thriftbooks.com User , 26 years ago
Thanks for demystifying the often scary process of starting a business, Mr. Sundt! Practical common-sense advice based on years of personal experience, a quick worthwhile read for entrepreneurs of all types.
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