Business Research Sources: A Reference Navigator (Irwin/McGraw-Hill Series)

By F. Patrick Butler

Susan M. Ryan explores antebellum Americans' preoccupation with the language and practice of benevolence. Drawing upon a variety of cultural and literary texts, she traces how people working and... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 025623003X
• ISBN13: 9780256230031
• Release Date: January 1999
• Publisher: McGraw-Hill College
• Length: 480 Pages
• Weight: 1.50 lbs.
• Dimensions: 9.0" x 0.8" x 7.5"

Customer Reviews

The handiest tool in the business research inventory.

As an economic analyst I WAS SHOCKED AT HOW MUCH THE MARKET NEEDS THIS BOOK. I thought I was well prepared to do research, but... my experience was, ask any manager or business student questions about business references and 95% of them responded with "don't know". PERHAPS YOU'RE SMARTER THAN THE REST, WANT TO TRY SOME EASY ONES?? What, for example, is the difference between Standard & Poors and Moodys? In what reference book can you find a bio on Bill Gates? What is the single journal in the US that specializes on China, one of the fastest growing economies in the world? What reference book will show you how many men's athletic shoes were manufactured in the US last year? What reference work will show which was consumed more in 1997: beer, milk,or coffee? Where can you find the CIA's economic profile of Germany? OK, How many of you got all of the questions right? Thought so.....This is not a trivia game. Rather, Butler has issued a call to arms for business schools in the US and Europe to heed. Most business people and students do not know where to look for business information. The easy answer is the web. But it's the wrong answer in the sense that haphazard searches can be long, frustrating and empty if you don't know where to look. For example: Want an immediate profile of a company in the US or Europe, that tells you who's in charge, where they are located, what their history is, and how they are doing financially? Answer: Go to Hoover's Online, or a hardcopy in the library. Butler's book will tell you about Hoover's, Directories, Almanacs, Encyclopedias, Government Publications, International publications, Industry and Trade Magazines, Databases, Newspapers, etc. His "Reference Navigator" shows you how to immediately get to the web address, use the e-mail and find the database. He gives you a two-page description, an ACTUAL SAMPLE of the TABLE OF CONTENTS of the publication, plus an ACTUAL SAMPLE PAGE from the publication.In my opinion, no business professor, student, investor, or analyst WHO THINKS SERIOUSLY ABOUT THEIR CAREER should be without this book. BUY IT! You can see it online at McGraw-Hill's Higher Education Website: www.MHHE.com/ButlerIf you don't believe me listen to what Irving R. Levine (former Chief Economics Correspondent for NBC News) said: "Dr. Butler has skillfully undertaken the role of Sherpa on the treacherous slopes of the mountains of available business data and he guides the reader with precision and even a generous ration of wit. The problem for anyone doing research in the Information Age is not a lack of information, but rather how to target the information required for a particular project and how to get to it quickly. That's what this book accomplishes."