Business Research Projects

By A.D. Jankowicz

about management research, has developed and made a more prominent appearance in the relevant literature. Both the Academy of Management Review and Management Education and Development have devoted complete special issues to these topics in their impact on theory-building and research: see section 6.5. While the latter journal continues, its editorial team have decamped to set up a new periodical, Management Learning, which emphasizes current thinking about management research. This -the 'New Paradigm', postmodern analysis, call it what you will-is an epistemology whose relevance I argued in my first edition and continue to emphasize in Chapter 6 of the present. The appreciation of qualitative approaches to the understanding of organizational life has increased during the last four years, approaches seen as complementary to quantitative analysis by many, a substitute by some. The appearance of the second edition of Miles and Huberman (1994) indicates the growing importance attached to qualitative analysis by many management researchers, and I have mentioned some of the techniques they advocate at relevant points in Part Three of this book, without attempting, or indeed being able, to replicate their magnificent work. Discourse analysis, biography and hermeneutic analysis are among the recent approaches to which pointers are provided in Part Three. Similarly, the value of arguing a case, rather than testing a thesis, has been emphasized for some forms of Diploma and MBA work: see section 6.4.

• Format: Paperback
• Language: English
• ISBN: 0412636506
• ISBN13: 9780412636509
• Release Date: January 1995
• Publisher: Springer
• Length: 313 Pages
• Weight: 1.01 lbs.
• Dimensions: 0.7" x 6.1" x 9.2"

Customer Reviews

Substantial, readable advice on tackling a thesis

When tackling an MBA thesis, this book was the best we came across. It is well-structured, written in a very readable style and has a good index. Jankowicz explains what is usually expected at various levels (from undergraduate to Ph.D.). The content is often academic, but if your thesis is supposed to have a serious academic component and you are interested in producing a solid report, that will help rather than hinder you. It's the kind of book interested students will dip into over and over again in the course of writing a thesis. Having Jankowicz on the shelf won't replace a helpful academic supervisor, but it will answer MANY questions, thus allowing you to use your supervisor's time more productively, for issues specific to your project. If your project is data-heavy, you will need other reference material; suggestions are provided in the book.