Business Project Management and Marketing: Mastering Business Markets

Book Overview

Marketing and implementing large-volume orders and major projects calls for specific types of expertise. This textbook deals with all of the management tasks involved: order management, inquiry evaluation and proposal preparation, pricing and revenue planning, order financing and financial engineering, contract management, negotiation management, project management, and finally project cooperation. Adopting a cross-sector perspective, it examines...

• Format: Paperback
• Language: English
• ISBN: 3662569302
• ISBN13: 9783662569306
• Release Date: March 2018
• Publisher: Springer
• Length: 399 Pages
• Weight: 1.25 lbs.
• Dimensions: 0.8" x 6.1" x 9.2"