Business Presentation Skills

By Olivia Jennifer

This monograph is a multifaceted analysis of speech communication in the field of business. The book examines the structural, semantic and pragmatic features of different types of speech works in this area, such as advertising, report, slogan, mission, presentation, etc. The problems of using different forms of speech, namely commercial dialogue and monologue in business, are highlighted. The appendices present the problems of the language of public relations in lexicographic coverage, and also investigate the semiotics of business euphemisms.The strategic task of a business organization is to establish communication with external agents - both with clients and with investors, shareholders, business partners, government officials and other stakeholders. However, the use of communication tools and technologies is also required for working with employees in order to create a cohesive work team, increase the level of motivation and understanding of the company's value system, its mission, goals, corporate culture and norms of behavior adopted in the organization. Such tasks are solved, among other things, by creating a system of corporate integrators, which include the name of the organization, corporate or advertising slogan, mission, vision, history and legends of the company. The analysis of each of the above business integrators requires consideration of the form and content of the verbal means used, the functions of communicative units in accordance with the system of functions of the language, textological features from the point of view of formal, semantic and pragmatic aspects. A consistent analysis and assessment of the effectiveness of key verbal corporate integrators used by companies in the Russian market are presented in the first part of the monograph.

• Format: Paperback
• Language: English
• ISBN: B092PCXK73
• ISBN13: 9798738228094
• Release Date: April 2021
• Publisher: Independently Published
• Length: 296 Pages
• Weight: 0.65 lbs.
• Dimensions: 0.6" x 5.0" x 8.0"