Business Practices in Emerging and Re-Emerging Markets

By Satyendra Singh

Book Overview

This book highlights current business practices in the emerging markets of China, Ghana, India, Kenya, Nigeria and UAE, and explains how global competition has created a culture of competitiveness and an era of consumerism. The region-specific issues, tested theories, and empirical evidence make the book of value to both researchers and managers.

• Format: Paperback
• Language: English
• ISBN: 1349536911
• ISBN13: 9781349536917
• Release Date: April 2008
• Publisher: Palgrave MacMillan
• Length: 259 Pages
• Weight: 0.73 lbs.
• Dimensions: 0.6" x 5.5" x 8.6"