Business Policy and Strategy: The Art of Competition

By Harold C. Babson and Steven Williamson

Book Overview

By analyzing functions such as marketing, production, operations, and finance, Business Policy and Strategy: The Art of Competition demonstrates how to formulate, implement, and evaluate corporate strategy. This new edition reviews basic and alternative strategy policies and illustrates concepts through a case study. Merging operational tactics with strategy, the book blends theory with practicality to define the business environment, resulting in a text that provides students with the necessary background for making strategic decisions.

• Format: Hardcover
• Language: English
• ISBN: 0849383242
• ISBN13: 9780849383243
• Release Date: March 2007
• Publisher: Auerbach Publications
• Length: 262 Pages
• Weight: 1.15 lbs.
• Dimensions: 0.8" x 6.6" x 9.3"