
This book focuses on conceptual approach to the subject as well as some select case studies, which make a foundation to the knowledge of strategic management. This innovative introduction to business policy and strategic management, covering both the illustrative cases and conceptual...

This book focuses on conceptual approach to the subject as well as some select case studies, which make a foundation to the knowledge of strategic management. This innovative introduction to business policy and strategic management, covering both the illustrative cases and conceptual...