Business Planning: The Key to Success

By Max Coulthard

A resource book outlining each step required for the construction of a business plan. It is suitable for students studying business planning, entrepreneurship and small business management, as well as a practical tool for the business professional or new business person. Business planning is addressed from different viewpoints but the focus is on simple techniques any organisation can adopt. The authors adopt a model termed the 'five star' approach which sets out the strategic framework for the business from which the operation and tactical plans then flow. Key functional areas such as marketing, finance, operations and sales and management are addressed, as well as quality issues and human resources. Includes case studies which highlight decision making based on poor planning and outlines methods to prevent this. A business plan exercise is at the end of each section, so a completed business plan can be produced. There is also an accompanying 'Business Plan Workbook'.

• Format: Paperback
• Language: English
• ISBN: 0732930626
• ISBN13: 9780732930622
• Release Date: March 1997
• Publisher: Macmillan Co of Australia
• Weight: 1.61 lbs.
• Dimensions: 9.8" x 0.8" x 7.5"