Business Models for Strategic Innovation: Cross-Functional Perspectives

Book Overview

This book extends our understanding of how different cross-functional business and management disciplines, such as innovation and entrepreneurship, strategic management, marketing, HRM, and individually and collectively underpin innovation in business management, in order to explore/exploit business opportunities and/or offset business risks.

• Format: Paperback
• Language: English
• ISBN: 0367590662
• ISBN13: 9780367590666
• Release Date: August 2020
• Publisher: Routledge
• Length: 192 Pages
• Weight: 0.52 lbs.
• Dimensions: 0.5" x 5.9" x 9.1"