Business Models For Dummies

By Jim Muehlhausen

Book Overview

Write a business model? Easy. Business Models For Dummies helps you write a solid business model to further define your company's goals and increase attractiveness to customers. Inside, you'll discover how to: make a value proposition; define a market segment; locate your company's position in the value chain; create a revenue generation statement; identify competitors, complementors, and other network effects; develop a competitive strategy; and much more. Shows you how to define the purpose of a business and its profitability to customers Serves as a thorough guide to business modeling techniques Helps to ensure that your business has the very best business model possible If you need to update a business model due to changes in the market or maturation of your company, Business Models For Dummies has you covered.

• Format: Paperback
• Language: English
• ISBN: 1118547616
• ISBN13: 9781118547618
• Release Date: June 2013
• Publisher: For Dummies
• Length: 384 Pages
• Weight: 1.30 lbs.
• Dimensions: 0.8" x 6.8" x 9.6"