Business Models: A Strategy-Based Approach

by Colin Turner and Linda McGilvray

Business models exist at the interface of strategy and operations management. This book identifies the role of business models within the context of how organizations seek to generate sustainable growth in earnings.

Unlike other books on business models - which tend to focus on specific models or stem from the world of e-business and information management - this book enables readers to understand the importance of business models within...

• Format: Hardcover
• Language: English
• ISBN: 041562259X
• ISBN13: 9780415622592
• Release Date: December 2023
• Publisher: Routledge
• Length: 256 Pages